We turn traditional organizations into AI-native product teams, using the same methods we ship our own products.

Two products in beta. One workforce that runs them. Twenty years of operator depth as the floor.

Our methods cut time-to-production, proven on our own products and shipped to clients.

In market
Frigg · Hospitality intelligenceUrd · Personal AI memoryWorkforce OS · Methodology

01 · Products

Two products in beta.

Two products in beta. They are how we prove the OS ships. Frigg is in paid beta with hospitality operators. Urd is in private beta with founders. Both are available to use. Both are our proof.

Paid beta · Launch August 2026

Frigg

A hospitality intelligence platform with an autonomous agent layer underneath.

demo.meetfrigg.comFor hospitality operators and design partners.
See Frigg in action
Private beta · Prerelease

Urd

A personal AI memory and thinking system for prosumers and aspiring founders.

urd.fyiFor prosumers and aspiring founders.
See Urd

02 · Workforce OS

A closed loop that turns a hypothesis into an outcome.

Workforce OS is the methodology underneath Frigg and Urd. It is also what we install at partners.

Every piece of work at Outside Context runs through the same loop. The loop is the philosophy. The blueprint below is how it ships software.

01 · Hypothesis

Frame the question. Then check the premise.

Every engagement opens with one falsifiable question. Stated in a single sentence. Owned by a named operator. Before the workforce executes, the framing is validated against reality. Most AI work fails at the brief, not the model.

artifact: hypothesis.md

02 · Research

Gather sources broadly. Pull the world in.

Coordinated agents gather sources, prior art, structured data, and operator interviews. Each fact arrives with a citation. Each citation is machine-checkable. The output is evidence, not opinion. Where the evidence contradicts the brief, the loop halts and returns to the hypothesis.

artifact: evidence/*.json

03 · Debate

Argue with facts, on the record.

Every deliverable runs through a structured adversarial pass before it reaches the operator. A second judge from a different model family reviews the critical outputs in parallel. Disagreement is recorded, not averaged away. Where machine judgment ends, a human operator arbitrates and signs.

artifact: debate.log

04 · Outcome

Ship the document and achieve the understanding to move forward.

One document, two readers. Human-readable for the partner, machine-readable for the next loop. Every engagement closes with a learning pass that updates the workforce. The loop closes; the next hypothesis can already begin against it.

artifact: outcome.{md, json}

02b · Workforce OS blueprint

How the loop ships software.

Seven roles. Four phases. AI delivers the artifacts. Operators hold the judgment. The same blueprint ships Frigg, Urd, and partner work today.

Agentic workforce

Product
Manager
Architect
Designer
Engineer
QA
Engineer
Platform
Support

Each role is implemented as a named agent in the Paperclip workforce that ships Frigg, Urd, and partner work.

Development flow

Define
Design
Build
Ship
Product
Architecture
UI / UX
Develop
Test
Deploy
Run

AI delivers

  • Product specs
  • System design
  • UI / UX specs
  • Implementation plan
  • Test plan
  • IaC
  • Knowledge mgmt
  • Program plan
  • Tech specs
  • Prototypes
  • Code
  • Cases and tests
  • Pipelines
  • Customer service
  • Epics and stories
  • Patterns
  • Assets
  • Tests
  • Bugfixes
  • Monitoring
  • Triaging

Human decides

  • Strategy
  • Feasibility
  • Usability
  • Standards
  • Quality bar
  • Go / no-go
  • Learning
  • Outcomes
  • Trade-offs
  • Customer truth
  • Velocity bar
  • Validation
  • Rollout
  • Escalation

Approx. productivity gains

Automated handover across every step

60%
60%
30%
50%
70%
40%
50%

Automated governance under every node

Agentic workforce

Product
Manager
Architect
Designer
Engineer
QA
Engineer
Platform
Support

Each role is implemented as a named agent in the Paperclip workforce that ships Frigg, Urd, and partner work.

Define

Product
60%Productivity gain

AI delivers

  • Product specs
  • Program plan
  • Epics and stories

Human decides

  • Strategy
  • Outcomes

Design

Architecture
60%Productivity gain

AI delivers

  • System design
  • Tech specs
  • Patterns

Human decides

  • Feasibility
  • Trade-offs

Design

UI / UX
30%Productivity gain

AI delivers

  • UI / UX specs
  • Prototypes
  • Assets

Human decides

  • Usability
  • Customer truth

Build

Develop
50%Productivity gain

AI delivers

  • Implementation plan
  • Code
  • Tests

Human decides

  • Standards
  • Velocity bar

Build

Test
70%Productivity gain

AI delivers

  • Test plan
  • Cases and tests
  • Bugfixes

Human decides

  • Quality bar
  • Validation

Ship

Deploy
40%Productivity gain

AI delivers

  • IaC
  • Pipelines
  • Monitoring

Human decides

  • Go / no-go
  • Rollout

Ship

Run
50%Productivity gain

AI delivers

  • Knowledge mgmt
  • Customer service
  • Triaging

Human decides

  • Learning
  • Escalation

Automated handover across every step

Automated governance under every node

This blueprint ships Frigg, Urd, and partner work.

We run it in our own company.

We will install it in yours.

We will ship a real product alongside you to prove it.

03 · Operators

A trusted family of product builders.

Each operator runs their own daughter company. We operate together on Outside Context work. Twenty years of payments, fintech, and infrastructure depth as the floor, not the pitch.

Ted Bowman

Ted Bowman

Founder. Payments, fintech, and AI products.

Founder and product executive with two decades across the US and Europe in payments, fintech, and AI products, starting as an early product hire at Klarna.

Has run product organizations at the full operator stack: hypergrowth scaleup, multi-market European processor, and a national payment network, covering wallets, issuing, acquiring, real-time rails, and open banking.

Senior product leader at Klarna, Chief Product Officer at Nexi covering seven European geographies, Chief Product Officer at Interac, Canada's national payment network, and now founder of Outside Context Labs and its AI products Frigg and Urd.

AI ProductsPaymentsProduct Leadership
Justin Drees

Justin Drees

Product executive, founder, and board director.

Product executive, founder, and board director with two decades across Sweden, Germany, and the United Kingdom in payments, neobanking, and AI-powered enterprise software.

Has built product organizations from zero, scaled them through hypergrowth, and led both consumer-facing payments and business-to-business fintech at the divisional P&L level.

VP of Product, Business Services at Tide running a 90-person business unit, P&L ownership across accounting, payroll, AR/AP, expense management, and company formation, previously VP of Product at Scoutbee, Product Director at iZettle leading the division behind the majority of its $200M revenue and 40 to 50 percent annual growth before the $2.2B PayPal acquisition, board director of iZettle Capital, the B2B lending subsidiary, and former founder and CEO of a Stockholm food-tech.

NeobankingP&LAI Software
Philip Mikal

Philip Mikal

Payments infrastructure operator and fintech founder.

Payments infrastructure operator and fintech founder with nearly two decades across the US and Europe, starting as a software engineer in Silicon Valley.

Has built the full payments stack as executive and founder: issuer processing, acquiring, banking, credit, remittance, wallets, and crypto.

Co-founded a venture-backed digital bank, exited a payments company to a publicly listed acquirer, and advised infrastructure serving more than $25B in annual TPV.

IssuingProcessingInfrastructure
Meni Morim

Meni Morim

Founder, public-company executive, and board director.

Founder, public-company executive, and serial board director with more than two decades across AI-powered commerce, cybersecurity, listed-market operations, and venture advisory.

Has built across consumer-facing AI products, public-market operating, and early-stage cybersecurity, with a parallel practice as a private-company advisor and interim chief executive.

Co-founded and exited Findify, an AI commerce platform serving more than 1,500 merchants across 50 countries, Executive Director then Chairman of the Board at Lifeist Wellness, publicly listed, Co-founder and CTO at Spikes Cybersecurity, and principal of Pandu Consulting, his advisory and interim-CxO practice running since 2018.

AI CommerceCybersecurityPublic Markets
Richard Herold

Richard Herold

Cloud infrastructure operator and platform product leader.

Cloud infrastructure operator and platform product leader with more than a decade across hyperscale storage, decentralized protocols, and AI compute, starting in cloud backup product in Boston.

Has built developer-facing platforms from the ground up, covering object storage architecture, decentralized network protocols, and the AI and machine learning compute layer.

Founding team at Wasabi, the unicorn-valued cloud storage provider with $1.1B+ valuation, product leadership at Paperspace, AI/ML cloud infrastructure later acquired by DigitalOcean, Head of Product at Seal Storage Technology, Web3 decentralized cloud storage, and currently Product Consultant at the Filecoin Foundation.

Cloud StorageAI ComputeProtocols

Open seat

A trusted family grows slowly. We add operators one engagement at a time.

04 · Partnerships

We co-create with a small set of partners.

We are starting with a single co-creation structure: a small group of partners who bring a distinct discipline to the table and want to ship product, not slides. The structure expands as engagements land.

06 · In the workshop

In development

agent-skeptic

Adversarial review for AI agent outputs. A second pair of eyes that disagrees on purpose.

~/$ agent-skeptic review ./outcome.md

In development

Baxlane

3DMark for AI stacks. Repeatable, comparable benchmarks for the workforce you actually run.

~/$ baxlane bench --stack ours.toml

07 · Contact

Two doors. One conversation each.

We answer either inquiry within one business day. We will tell you in one call whether we are the right team for what you are facing.

Door 01 · Products and partnerships

Talk to us about an AI workforce, a product partnership, or design-partner access to Frigg.

For hospitality operators, prosumer founders, co-creation partners, and anyone who wants to ship something with us.

Door 02 · Payments consulting

Talk to us about a payments engagement, diligence, or post-close value creation.

For private equity, banks, and fintechs. Every engagement validates a product hypothesis, generates a case study, or funds a sprint.