Frigg
A hospitality intelligence platform with an autonomous agent layer underneath.
Two products in beta. One workforce that runs them. Twenty years of operator depth as the floor.
Our methods cut time-to-production, proven on our own products and shipped to clients.
01 · Products
Two products in beta. They are how we prove the OS ships. Frigg is in paid beta with hospitality operators. Urd is in private beta with founders. Both are available to use. Both are our proof.
A hospitality intelligence platform with an autonomous agent layer underneath.
A personal AI memory and thinking system for prosumers and aspiring founders.
02 · Workforce OS
Workforce OS is the methodology underneath Frigg and Urd. It is also what we install at partners.
Every piece of work at Outside Context runs through the same loop. The loop is the philosophy. The blueprint below is how it ships software.
01 · Hypothesis
Every engagement opens with one falsifiable question. Stated in a single sentence. Owned by a named operator. Before the workforce executes, the framing is validated against reality. Most AI work fails at the brief, not the model.
artifact: hypothesis.md02 · Research
Coordinated agents gather sources, prior art, structured data, and operator interviews. Each fact arrives with a citation. Each citation is machine-checkable. The output is evidence, not opinion. Where the evidence contradicts the brief, the loop halts and returns to the hypothesis.
artifact: evidence/*.json03 · Debate
Every deliverable runs through a structured adversarial pass before it reaches the operator. A second judge from a different model family reviews the critical outputs in parallel. Disagreement is recorded, not averaged away. Where machine judgment ends, a human operator arbitrates and signs.
artifact: debate.log04 · Outcome
One document, two readers. Human-readable for the partner, machine-readable for the next loop. Every engagement closes with a learning pass that updates the workforce. The loop closes; the next hypothesis can already begin against it.
artifact: outcome.{md, json}02b · Workforce OS blueprint
Seven roles. Four phases. AI delivers the artifacts. Operators hold the judgment. The same blueprint ships Frigg, Urd, and partner work today.
Each role is implemented as a named agent in the Paperclip workforce that ships Frigg, Urd, and partner work.
Automated handover across every step
Automated governance under every node
Each role is implemented as a named agent in the Paperclip workforce that ships Frigg, Urd, and partner work.
Define
AI delivers
Human decides
Design
AI delivers
Human decides
Design
AI delivers
Human decides
Build
AI delivers
Human decides
Build
AI delivers
Human decides
Ship
AI delivers
Human decides
Ship
AI delivers
Human decides
This blueprint ships Frigg, Urd, and partner work.
We run it in our own company.
We will install it in yours.
We will ship a real product alongside you to prove it.
03 · Operators
Each operator runs their own daughter company. We operate together on Outside Context work. Twenty years of payments, fintech, and infrastructure depth as the floor, not the pitch.

Founder. Payments, fintech, and AI products.
Founder and product executive with two decades across the US and Europe in payments, fintech, and AI products, starting as an early product hire at Klarna.
Has run product organizations at the full operator stack: hypergrowth scaleup, multi-market European processor, and a national payment network, covering wallets, issuing, acquiring, real-time rails, and open banking.
Senior product leader at Klarna, Chief Product Officer at Nexi covering seven European geographies, Chief Product Officer at Interac, Canada's national payment network, and now founder of Outside Context Labs and its AI products Frigg and Urd.

Product executive, founder, and board director.
Product executive, founder, and board director with two decades across Sweden, Germany, and the United Kingdom in payments, neobanking, and AI-powered enterprise software.
Has built product organizations from zero, scaled them through hypergrowth, and led both consumer-facing payments and business-to-business fintech at the divisional P&L level.
VP of Product, Business Services at Tide running a 90-person business unit, P&L ownership across accounting, payroll, AR/AP, expense management, and company formation, previously VP of Product at Scoutbee, Product Director at iZettle leading the division behind the majority of its $200M revenue and 40 to 50 percent annual growth before the $2.2B PayPal acquisition, board director of iZettle Capital, the B2B lending subsidiary, and former founder and CEO of a Stockholm food-tech.

Payments infrastructure operator and fintech founder.
Payments infrastructure operator and fintech founder with nearly two decades across the US and Europe, starting as a software engineer in Silicon Valley.
Has built the full payments stack as executive and founder: issuer processing, acquiring, banking, credit, remittance, wallets, and crypto.
Co-founded a venture-backed digital bank, exited a payments company to a publicly listed acquirer, and advised infrastructure serving more than $25B in annual TPV.

Founder, public-company executive, and board director.
Founder, public-company executive, and serial board director with more than two decades across AI-powered commerce, cybersecurity, listed-market operations, and venture advisory.
Has built across consumer-facing AI products, public-market operating, and early-stage cybersecurity, with a parallel practice as a private-company advisor and interim chief executive.
Co-founded and exited Findify, an AI commerce platform serving more than 1,500 merchants across 50 countries, Executive Director then Chairman of the Board at Lifeist Wellness, publicly listed, Co-founder and CTO at Spikes Cybersecurity, and principal of Pandu Consulting, his advisory and interim-CxO practice running since 2018.

Cloud infrastructure operator and platform product leader.
Cloud infrastructure operator and platform product leader with more than a decade across hyperscale storage, decentralized protocols, and AI compute, starting in cloud backup product in Boston.
Has built developer-facing platforms from the ground up, covering object storage architecture, decentralized network protocols, and the AI and machine learning compute layer.
Founding team at Wasabi, the unicorn-valued cloud storage provider with $1.1B+ valuation, product leadership at Paperspace, AI/ML cloud infrastructure later acquired by DigitalOcean, Head of Product at Seal Storage Technology, Web3 decentralized cloud storage, and currently Product Consultant at the Filecoin Foundation.
Open seat
A trusted family grows slowly. We add operators one engagement at a time.
04 · Partnerships
We are starting with a single co-creation structure: a small group of partners who bring a distinct discipline to the table and want to ship product, not slides. The structure expands as engagements land.
Additional co-creation partners join as engagements land. Names go public as each first engagement ships.
05 · Perspectives
Frameworks and operating notes from real engagements and product builds. Not market commentary. Not thought leadership.
06 · In the workshop
In development
Adversarial review for AI agent outputs. A second pair of eyes that disagrees on purpose.
~/$ agent-skeptic review ./outcome.md
In development
3DMark for AI stacks. Repeatable, comparable benchmarks for the workforce you actually run.
~/$ baxlane bench --stack ours.toml
07 · Contact
We answer either inquiry within one business day. We will tell you in one call whether we are the right team for what you are facing.
Door 01 · Products and partnerships
For hospitality operators, prosumer founders, co-creation partners, and anyone who wants to ship something with us.
Door 02 · Payments consulting
For private equity, banks, and fintechs. Every engagement validates a product hypothesis, generates a case study, or funds a sprint.